LG's stretchable automotive display technology is redefining car interiors by combining flexible design with high-resolution visuals.
Innovating with Stretchable Displays
LG has developed a cutting-edge stretchable automotive display that can expand up to 50% while maintaining full RGB color and high resolution. This breakthrough allows displays to adapt seamlessly to various car interior surfaces, offering manufacturers the freedom to rethink dashboard and control panel designs.
Merging Screen Versatility with Tactile Feedback
One of the standout features of LG's technology is the ability to physically transform sections of the touchscreen into protruding buttons. This innovation bridges the gap between the sleekness of digital displays and the tactile response of traditional physical controls, supporting safer driving by reducing the need for drivers to take their eyes off the road.
Showcasing the Next Generation of Display Designs
At SID Display Week 2025, LG demonstrated several pioneering automotive display concepts. These include a large stretchable input dial, an expansive 57-inch Pillar-to-Pillar screen, and an 18-inch Slidable OLED ceiling screen. Each display meets the rigorous temperature standards required for automotive applications, ensuring durability and reliability in various environments.
Addressing the Screen Versus Physical Button Debate
The integration of these stretchable displays addresses longstanding concerns about touchscreen usability in vehicles. While large touchscreens offer flexibility and aesthetic appeal, they often lack the tactile feedback drivers need. LG's technology combines the visual and interactive advantages of displays with the familiar tactile experience of buttons, enabling more intuitive control and enhancing driver confidence.
Cost-Effective and Reliable Display Solutions
Considering the automotive industry's need for durable and cost-efficient components, LG's stretchable display offers a commercially attractive option. Its ability to maintain performance under temperature extremes, alongside its flexible form factor, positions it as a smart investment for manufacturers aiming to enhance user experience without compromising on reliability.
Potential Impact on Future Car Interfaces
As vehicle interiors evolve with increasing digital integration, stretchable displays could become vital in creating adaptive, ergonomic designs. Their ability to conform to different shapes and extend functionality, such as transforming touch areas into physical buttons, paves the way for interfaces that adapt to user needs rather than limiting design options.
Advancing Automotive Safety Through Technology
Improving driver safety remains a critical focus in automotive design. By reducing distractions and providing clear tactile cues, LG's stretchable displays can help minimize interaction errors. This innovation aligns with broader industry goals to create safer, more user-friendly vehicle environments, reinforcing the value of integrating advanced display technology into everyday driving.
LG's stretchable automotive display technology represents a significant step toward harmonizing aesthetics, functionality, and safety in vehicle interiors. Its unique combination of flexibility, high-definition visuals, and physical feedback capabilities offers a promising solution for next-generation car interfaces.